For over 15 years, Heyoka's dexterity and mettle have traversed categories and marketplaces to honor, serve and elevate Fortune 100 stalwarts, burgeoning brand challengers and feisty startups from coast to coast and around the world.
From banking and financial services to manufacturing and operations, to consumer-facing goods and experiences — we identify, imagine and create new opportunities, synergies, categories, products, and experiences to advance responsible and sustainable growth for our clients.
Our accomplishments and value are founded in result-oriented solutions that are the product of proactive relationships with management and operations teams, and a focused dedication to creating cost-effective programs that build productive and happy teams, enrich vital corporate cultures that engender meaningful interpersonal relationships — and a good reason to say “yes.”
FUZE, a Coca-Cola Company
Developed a refreshing five-year, nine platform innovation plan for the global marketplace.
Led ‘Store of the Future’ innovations across the eight sizes operation platforms and developed new offerings largely outside food and beverage.
Ito En North America, TEAS' TEA
Showed that "Life is Sweeter without Sugar™" through the introduction of TEAS' TEA, America’s first unsweetened, ready-to-drink green teas from Japan’s third largest beverage company. Line extensions, product innovation and marketing were executed over a 13 year relationship with ITO EN.
Seventh Generation, a Unilever company
Built strategy and product innovations for ‘Air Care’ in the form of natural and safe disinfectant spray alternatives to Febreeze.
Took a wedge of the market share by elevating shredded cheese with ‘Tillamook Farmstyle Cuts’, and creating a new ‘Cheese Snacking’ category with extra sharp product innovation.
In answer to declining depositors, and limited fin-tech and expansion capital, we developed three innovation online banking platforms, including ‘Give-Back Checking’ to support depositor’s favorite charities.
Sprout Baby Food
Nurtured and introduced the first organic baby food line in an unbreakable, resealable pouch to the North American marketplace.
Induced the rebirth of this organic care brand for mothers and their children and the introduction of 30 new products across five categories. One example of innovation being the first NSF, all natural, zero toxin deodorant for pregnant and nursing moms.
Imagined, created and developed the world’s first alcohol-free “herbal martini” that boldly defined a new marketplace category.
Reimagined a tasteful and efficacious rebranding of the entire lineup of this international tea purveyor.
Developed the dealership development package for the introduction of the Smart Car into North America to promote dealership distribution.
Developed and produced public relations communications for the introduction of eBaby portals.
Ministry of Economy and Industry, Israel
Repositioned the ministry’s Invest In Israel program for direct foreign investment to a place where it could SHINE a light on the country’s culture of innovation and investment opportunities.
- Food and Beverage | Mainstream, Organic and Natural
- Food Service
- Pet | Natural, Organic, Raw and Traditional
- Medical, Health and Personal Care | Mainstream, Organic and Natural
- Health & Personal Care | Mainstream, Organic and Natural
- Healthcare | Provider Networks & Services, IT, Pharmacy/PBM, Managed Care, Diagnostics
- High-tech and Bio-tech
- Retail | eCommerce and Bricks and Mortar
- Academia and Learning
- Banking and Finance
- Government Organizations and NGOs
- Consumer Electronics
- Insurance | Health Insurance, Re-insurance