Client work

Reasons to say "yes".


For over 15 years, Heyoka's dexterity and mettle have traversed categories and marketplaces to honor, serve and elevate Fortune 100 stalwarts, burgeoning brand challengers and feisty startups from coast to coast and around the world.

From banking and financial services to manufacturing and operations, to consumer-facing goods and experiences — we identify, imagine and create new opportunities, synergies, categories, products, and experiences to advance responsible and sustainable growth for our clients.

Our accomplishments and value are founded in result-oriented solutions that are the product of proactive relationships with management and operations teams, and a focused dedication to creating cost-effective programs that build productive and happy teams, enrich vital corporate cultures that engender meaningful interpersonal relationships — and a good reason to say “yes.”



Challenges unraveled.


FUZE, a Coca-Cola Company

Developed a refreshing five-year, nine platform innovation plan for the global marketplace.

Dunkin' donuts

Led ‘Store of the Future’ innovations across the eight sizes operation platforms and developed new offerings largely outside food and beverage.

Ito En North America, TEAS' TEA

Showed that "Life is Sweeter without Sugar™" through the introduction of TEAS' TEA, America’s first unsweetened, ready-to-drink green teas from Japan’s third largest beverage company. Line extensions, product innovation and marketing were executed over a 13 year relationship with ITO EN. 

Seventh Generation, a Unilever company

Built strategy and product innovations for ‘Air Care’ in the form of natural and safe disinfectant spray alternatives to Febreeze.

Tillamook Cheese

Took a wedge of the market share by elevating shredded cheese with ‘Tillamook Farmstyle Cuts’, and creating a new ‘Cheese Snacking’ category with extra sharp product innovation.

Young Living Essential Oils

Developed a five-year strategy that included category innovation, extension, and creation of the new Seedlings line, and the Thieves Laundry and Dish Soap products. 

Amalgamated Bank

In answer to declining depositors, and limited fin-tech and expansion capital, we developed three innovation online banking platforms, including ‘Give-Back Checking’ to support depositor’s favorite charities.

Sprout Baby Food

Nurtured and introduced the first organic baby food line in an unbreakable, resealable pouch to the North American marketplace.

Earth Mama

Induced the rebirth of this organic care brand for mothers and their children and the introduction of 30 new products across five categories. One example of innovation being the first NSF, all natural, zero toxin deodorant for pregnant and nursing moms.


Imagined, created and developed the world’s first alcohol-free “herbal martini” that boldly defined a new marketplace category.

Rishi Tea

Reimagined a tasteful and efficacious rebranding of the entire lineup of this international tea purveyor.

Mercedes-Benz USA

Developed the dealership development package for the introduction of the Smart Car into North America to promote dealership distribution.


Developed and produced public relations communications for the introduction of eBaby portals.

Ministry of Economy and Industry, Israel

Repositioned the ministry’s Invest In Israel program for direct foreign investment to a place where it could SHINE a light on the country’s culture of innovation and investment opportunities.



Marketplaces traveled.

  • Food and Beverage | Mainstream, Organic and Natural
  • Food Service
  • Pet | Natural, Organic, Raw and Traditional
  • Medical, Health and Personal Care | Mainstream, Organic and Natural
  • Health & Personal Care | Mainstream, Organic and Natural
  • Healthcare | Provider Networks & Services, IT, Pharmacy/PBM, Managed Care, Diagnostics
  • High-tech and Bio-tech
  • Technology
  • Retail | eCommerce and Bricks and Mortar
  • Hospitality
  • Academia and Learning
  • Banking and Finance
  • Government Organizations and NGOs
  • Automotive
  • Consumer Electronics
  • Insurance | Health Insurance, Re-insurance




It is one of the great pleasures of my professional life to have worked with and learned from Heyokha. They are some of the biggest thinkers I’ve ever known, and the most agile too – able to not only traverse the strategic and the practical, the human and the commercial, but to find ways to bring them together for the betterment of the world and the business he’s tasked with growing. Their track record speaks for itself, but I’ll say the things they are too humble to put forward themselves: Heyokha are at once rock stars and at once some of the kindest and most mindful people ever to cross my path.
— Mark Payne | Founder & Partner | Fahrenheit 212

Jagatjoti is very passionate, creative, caring, and talented. He is an inspiration to work with, a great communicator, and does an exceptional job of always keeping the “big picture” in mind. Jagatjoti is a real asset to a team and someone you can always count on to bring value to any discussion. His intuitive knowledge of business is key, yet he always mixes his instincts with market trends and data in order to balance his art with science. Jagatjoti is an excellent manager of people and gets the most out of all of his employees and co-workers. He challenges and supports his team to bring out their absolute best.
— Joe Flannery | SVP & General Manager | Newell Brands

In my 22 years in the recruiting industry I’ve had the opportunity to speak with hundreds of highly-talented senior executives and, without question, Jagatjoti is in a class by himself. Since our first meeting in 2003, time and time again, he has impressed me as a gifted and talented, inspired, visionary savant with a pragmatic, down-to-earth and rational approach to the business decision making process. Last, but not least, Jagatjoti is among the most principled and high-minded individuals that I have ever had the distinct pleasure to call a business colleague and friend.
— Art Volkman | President | Volkman Executive Search

Heyokha is a trusted agency with a variety of skills. Their strength comes from an overall understanding of how to take products from concept to cart in the marketplace and do it quickly, efficiently, and under budget. I have also been impressed with their practical creativity. Their dedicated leadership as very high expectations of themselves and their team to get the job done with excellence. My experience with Heyokha was in a start up where I felt they where very effective. I highly recommend Heyokha in a consulting capacity, or to fill a sales/marketing senior/executive role.
— Bill Waitsman | Chairman | The Harvest Group

Jagatjoti is a man of integrity and honor. He is a strategic thinker and an incredible listener. I had the pleasure of working alongside him as his business partner at ALTAR Herbal Martini for nearly four years. I was always in awe of Jagatjoti’s ability to motivate people and elevate their spirit. He has a unique ability to thoughtfully tap into the core of everyone he works with and guide their professional interests to their fullest capacity. He does this with care, honesty and integrity. He is a thought leader and someone who is truly dedicated to elevating and inspiring his team to be their best. Any company would be lucky to have Jagatjoti on their team, and any employee would be lucky to work by his side.
— Sarah Goldberger | Founder | Rubee Communications