HEYOKHA

our Approach

The Heyokha Way.

Work.

Most people know Heyokha for our results, but not our work. They are drawn to and appreciate the people we bring into their fold, the programs we create to enrich the lives of leadership, employees and customers, as well as the products and services we innovate to advance responsible and sustain growth. But however good the results are, we are most proud of our foundations we lay to garner attention, create thought, encourage action and attain results for our clients.

Heyokha knows that structure and process are necessary, but we also understand they are not a surefire fix or formula for finding truth, creating meaningful or inspiring lasting relationships. Unlike many agencies today, we don’t have a trademarked or patented formula that can be comfortably applied to any project put before us. We believe that each client, product and potential consumer represent their own unique mix of challenges, approaches and solutions, and should therefore be respected and treated as such.

When we work, we assume nothing and utilize everything at our disposal. We do our research, we venture new pathways, push norms and create possibility. We research with curiosity, build with knowledge, design with intuition and deliver with professionalism and humility. Yes, we work hard, but the results are purposeful and well worth it.


Formation.

  • Imersion and Awareness >
  • Research and Revealation >
  • Exploration and Observance >
  • Perceptions and Assumptions >
  • Insight and Data >
  • Synergies and Opportunities >
  • Evaluation and Wisdom (Experience, Knowledge and Good Judgement) >
  • Objectives and Parameters >
  • Timelines and Milestones >
  • Beliefs and Pathways

Creation.

  • Inclinations and Innovations
  • Definitions and Articulations
  • Solutions and Applications 
  • Structures and Optimization
  • Expression and Form (Voice and Form)
  • Creation and Production

Implementation.

  • Introduction and Advancement
  • Outreach and Relationships
  • Communication and Inspiration

Evaluation.

  • Evaluation and Re-Imagination
  • Reaffirmation and Redevelop
  • Readaption and Reassertion
  • Innovation and Expansion
  • Recommit and Repeation